Diversifying the customer base is critical to ensure sustainability in an ever changing economy. However, most federal suppliers predominately support the federal market. Conversely, many state, local and county suppliers generally stay within their market area and rarely branch into the federal market. EvereTech previously fell into one of the categories, however, we made an effort and implemented it into a strategy to reach out to state, local and county governments to ensure they are aware about our capabilities. Many supplies and services transfer from agency to agency. My recommendation is for any business no matter what the size to look for other markets to expand into. Below I have included a to-do-list for respective companies looking to expand into either the federal government market and/or the state, local and county market.
Entering the State, Local and County Government Market:
Entering the Federal Government Market: