Expanding Markets Leads to Increased Sustainability

Diversifying the customer base is critical to ensure sustainability in an ever changing economy. However, most federal suppliers predominately support the federal market. Conversely, many state, local and county suppliers generally stay within their market area and rarely branch into the federal market. EvereTech previously fell into one of the categories, however, we made an effort and implemented it into a strategy to reach out to state, local and county governments to ensure they are aware about our capabilities. Many supplies and services transfer from agency to agency. My recommendation is for any business no matter what the size to look for other markets to expand into. Below I have included a to-do-list for respective companies looking to expand into either the federal government market and/or the state, local and county market. 


Entering the State, Local and County Government Market:

1. Reach out to local Small Business Administration Office / Procurement Technical Assistance Center (PTAC)*
2. Review City, State and County Economic Development Program / Website 
3.  Determine which National Institute of Governmental Purchasing (NIGP) codes apply to business
4. Conduct analysis to determine how your organizations capabilities align with respective agencies objectives
5. Register for vendor list 
6. Participate in industry events 

Entering the Federal Government Market:

1. Reach out to local Small Business Administration Office / Procurement Technical Assistance Center (PTAC)*
2. Register with System for Award Management (SAM) 
3. Obtain a DUNS number from DUNS and Bradstreet
4. Review The North American Industry Classification System (NAICS) codes to determine which apply to business
5. Conduct analysis on USASPENDING  to determine which government agencies purchase your goods/services
6. Register for Federal Business Opportunities (FBO.gov)
7. Register for vendor list
8. Participate in industry events

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